In September, Cutter partnered with ABC Entertainment Marketing to produce Thanksgiving spots for ABC’s hit weekday talk show The Chew. Hosts Mario Batali, Clinton Kelly, Daphne Oz, Michael Symon, and Carla Hall brought the Turkey Day spirit, with a little help from roster director Chandler Kauffman. They invite viewers to join them all month for helpful and cost effective tips to make this Thanksgiving the best “you’ll ever chew.” After its release, the spot made PromaxBDA Hotspots! Watch the spot and see the full announcement here.
Cutter is proud to have partnered with MTV World and Nomadic Wax to help produce the second season of Rebel Music. Focusing on a wide array of countries and cultures including Turkey, Venezuela, Senegal and Native America, the series depicts the untold stories of fearless artists and musicians rising up against social and political barriers to forge a better future. Episodes aired throughout the spring/summer and the final episode to air is Venezuela: The Sounds of Peace on September 17th. Watch it here now.
Cutter is thrilled to welcome Aubrey Smyth, the first woman to join its talented roster of directors! Her notable work includes digital campaigns for Pantene Pro-V and TJ Maxx via Grey, the PSA Little Leading Ladies (in partnership with NYWIFT and Adorama), a spot for Lipton Iced Tea via MOFILM’s international commercial competition for which she recently won first place, and a Klondike spot via MOFILM’s commercial competition for which she was runner-up. She is currently in development on her feature film Ginger with a Snap. See her work.
On July 14th, Cutter hosted the first of many mentorship events for women. Entitled Cutter Connections, the evening brought together over 30 women, including established professionals as well as rising stars in the advertising and entertainment industries. The women had the opportunity to network for the future, forge valuable mentor-mentee relationships, and share experiences and goals. Team Cutter was overwhelmed by the enthusiasm and knowledge of all who attended and deemed it a resounding success!
Cutter’s relationship with Bennett Windheim Creative and client Blinds To Go continues with a new campaign, Schooled. The humorous approach introduces Nika, an interior designer, mentor to young decorators, and as committed to windows as she is to Blinds To Go as a solution. The spots were produced in Canadian French and English to reach audiences in both Canada and the US. See them here.
Cutter is excited to announce the addition of three-time Emmy-winning filmmaker, documentarian, and military veteran Jim Fabio to our roster of directors. With an extensive background in television and film production that encompasses sports, children’s and Air Force combat filmmaking; Jim communicates stories that are enthralling to watch. Recently, he has chronicled the pro football season for the Emmy-winning series The NFL Season, and in 2013 garnered the Sports Emmy Award for Outstanding Short Feature for Immaculate Remembrance. See Jim’s work here.
Sometimes working on location means shooting on three continents. Season One of the docuseries Why English Matters took Cutter to Central and South America. Season Two, to Tokyo, and the first episode, which highlights global firm KPMG, is now online. Directed by award-winning filmmaker Marcelo Bukin, the series tells the stories of employees of global firms who must become fluent in English to succeed. See the series, and look for more Tokyo-based episodes soon.
Client: ETS/TOEIC. Agency: MRM/McCann.
Congrats to roster director Chandler Kauffman, whose web series Karl Manhair, Postal Inspector will premiere as a short film on March 28th-29th at the 2015 Vail Film Festival. The Cutter-produced project, written and directed by Kauffman, is a character-driven dark comedy about a down-and-out postal inspector who, after taking the advice of his life coach, finds himself embroiled in the most bizarre case of his career. Stay tuned for the webisodes and find out more about the series at karlmanhair.com.
Written/Directed by: Chandler Kauffman. Executive Producer/Line Producer: Hillary E. Cutter. Producer/Location Manager: Brittany Rostron.