Cutter Roster Director Chandler Kauffman just wrapped an integrated TV and digital campaign for newspaper giant Gannet via agency Partners + Napier. The More campaign puts Kauffman’s trademark humor to work to spotlight the information imbalance in our lives, gently reminding us to balance those viral cat videos and infotainment shows with some real news from a real newspaper. Check back soon for the new additions to Kauffman’s comedic reel.
When People for the Ethical Treatment of Animals (PETA) reached out to Cutter to develop and produce their first original CG spot, Executive Producer Hillary Cutter immediately thought of Cutter Roster Director Steve Petersen, Co-Founder/Creative Director of Burbank, CA-based BiG MACHINE, who’s known for his live action and VFX work. The result is Thanks!, PETA’s new 2:00 video, now online just in time for the holidays. Thanks employs a strong animation vision by Petersen and original music by Andrea Saparoff to bring to life the harrowing journey faced by a boy and a group of turkeys before Thanksgiving. Check out the compelling results.
In the fall, Cutter traveled to San Jose, Costa Rica; Santiago, Chile and São Paolo, Brazil to film a docu-series for client ETS/TOEIC via digital agency MRM. Directed by award-winning documentarian Marcelo Bukin, Why English Matters tells the stories of the employees of global organizations who become fluent in English in order to succeed in the world marketplace. The first episode profiles employees of P&G, the global consumer products leader; the second episode focuses on Aon, a global provider of risk, reinsurance, and human resources solutions. The takeaway is that these companies must invest in English in order to compete, and that employees feel that their own success depends on this, too. Over the next several months, Cutter will roll out eight episodes in all of Season I of the series.
In August, Cutter partnered with LA-based Blank Paige Productions to produce a promo campaign for the MTV Music Video Awards + KIA. Starring the MTV comedy team of Nikki and Sara and the KIA Hamstars, the spots promoted the 2013 MTV Music Video Awards and the revamped 2014 KIA Soul.
Check out the three-spot campaign here.
Building on last year’s campaign for client DAILIES Total 1 contact lenses, Cutter partnered again with Aggressive to produce the live action component of two, new sizzle videos for the client in July. The challenge: to make water droplets mesmerizing, with the goal of showcasing client’s groundbreaking Water Gradient technology. “Who knew that simple water drops turn absolutely hypnotic at 5000 frames per second?” asks Creative Directors Dan Shapiro and Alex Topaller of Aggressive. See what they’re talking about here.
Congratulations are in order for roster director Chandler Kauffman, whose documentary short The Luthier had its World Premiere on June 20th at the 2013 Palm Springs International ShortFest & Film Market. Originally commissioned by the Oprah Winfrey Network based on Kauffman’s pitch, The Luthier is an intimate portrait of a Portland, Maine-based classical string instrument maker. The festival’s site says the 2-minute short is “a creative gem of a documentary about the beauty of making something handmade that can produce beautiful music.” I hope you’ll take the time to watch this incredible work here. More exciting news from Chandler on the way…
Cutter is thrilled to welcome Steve Petersen to our directorial roster! As you’ll see when you check out his work for ABC, Geico, Colgate and others, Steve’s many talents include combining live action with VFX, and working with kids and teens. Steve’s the Co-Founder and Creative Director of the award-winning next generation production company BiG MACHINE in LA, where he has helmed commercials, TV shows, multi-screen experiences and other live-action content. Recently, he executive produced and directed long-form projects for Discovery, National Geographic and Current TV, including Emmy-nominated Hostage: Do or Die. He’s also a featured director in the 2012 SHOOT New Director Showcase. Welcome to Cutter, Steve!
We’re currently in production on a new video series for client Johnson & Johnson via Draftfcb, who we recently worked with to produce a commercial for Gerber. (Thrilled to be partnering with Draftfcb again!) The Clear Across America: Journey Stories campaign profiles healthcare professionals and patients and their experience with J&J’s Stelara medication; the production kicked off in San Francisco and Redding, CA in April with the next stop in Ohio. Look for the first video on the Stelara site soon.