Global agency MRM//McCann kept us extremely busy this year as we prepared each episode for its release on WhyEnglishMatters.com by client ETS/TOEIC. The first season, which the team produced in Brazil, Chile and Costa Rica, was directed by award-winning filmmaker Marcelo Bukin and tells the stories of the employees of global firms who become fluent in English to succeed in the world market.
We were thrilled to welcome Brittany Rostron as Head of Production in August, a move that gives the Cutter team even more depth and versatility. Bringing with her ten years of diverse experience in feature film, TV, and digital content, she has held positions ranging from line producer to location scout to script coordinator on films such as Men in Black III and The Smurfs Movie, television series such as The Knick and Nurse Jackie, and commercials for clients such as Under Armour and MTV. Before breaking into entertainment, Brittany traveled the country with retired NFL superstar Joe Montana during her tenure as a senior account executive for public relations firm Chamberlain Communications.
Hillary and then-freelancer Brittany, wrapped a three-part docu-series for client Under Armour and Macy’s. Shot in black and white by Sheldon Candis, who helmed the 2012 Sundance-nominated feature LUV, the series profiles ballerina Misty Copeland, the first African American woman soloist at the American Ballet Theatre in twenty years. It’s the latest in Under Armour’s “I Will What I Want” campaign for women, which also features Gisele Bündchen and others. View the promo
Cutter is thrilled to be back on SourceEcreative with two new shout-outs in features on diversity. Check out why Diversity Matters as well as updates on what women and minority suppliers are up to now. These articles are also a great way to check out the latest reels and incredible work of other diversity suppliers.
Looking for a visual ethos that’s impossible to ignore? Check out the latest from Cutter-represented FVK, comprised of the creative team of award-winning Director/Cameraman Anders Uhl and high-concept photographer Ken Penn. You’ll find strikingly original still images and commercial work that you won’t see anywhere else
Cutter recently wrapped two more spots for client Blinds To Go via Bennet Windheim Creative. We’re proud of the relationship we’ve build with this client, with whom we’ve been working for almost two years. The latest work moves the client towards a more humorous approach, telling fun, slightly quirky stories about why people need window blinds. Check out Yoga Man and Glare.
In the fall, Cutter traveled to San Jose, Costa Rica; Santiago, Chile and Sao Paolo, Brazil to film a docu-series for client ETS/TOEIC via digital agency MRM/McCANN. Directed by award-winning filmmaker Marcelo Bukin, Why English Matters tells the stories of the employees of global organizations who become fluent in English in order to succeed in the world marketplace. The first episode profiles employees of P&G, the global consumer products leader. The takeaway is that these companies must invest in English in order to compete, and that employees feel that their own success depends on this, too. Over the next several months, Cutter will roll out eight episodes in all of Season I of the series. Check out the series at WhyEnglishMatters.com.
Cutter Roster Director Chandler Kauffman just wrapped an integrated TV and digital campaign for newspaper giant Gannet via agency Partners + Napier. The More campaign puts Kauffman’s trademark humor to work to spotlight the information imbalance in our lives, gently reminding us to balance those viral cat videos and infotainment shows with some real news from a real newspaper. Check back soon for the new additions to Kauffman’s comedic reel.